Bulk Email Marketing Effectiveness

With spam filters gaining popularity with ISPs, corporations, and individual users it is logical to ask "Is bulk email still effective?"

We are happy to report that the answer to that question is a resounding "YES"!

Bulk email marketing, when done right, is still as effective as ever at reaching your intended audience. If you market to a house list that is purely opt-in you should expect to see very good response rates even as spam filters gain in popularity.

Why is this? It is simple really. If an individual has signed up to receive email from you, and the email doesn't reach them, they will most likely sorely miss it. This will cause them to make sure that if they are running a filter that they relax their filter criteria or even place your sending email address on their white list of approved senders. If you send your bulk email marketing materials on a regular schedule your recipients will anticipate its arrive and notice something has gone awry sooner rather than later.

Now this brings up an important issue and that is you should never change your from email name or from email address! One problem associated with changing your email address is that you could be changing it to something that isn't white listed. This could result in your email being caught by junk filters.

Another problem is that your recipient's inboxes are very cluttered and becoming increasingly cluttered each day. Therefore, by keeping a consistent from name and from email address your readers will be able to spot your messages quickly as they prune their over growing inboxes of unwanted solicitations.

The research data supports what we have been saying. If a consumer expresses interest in receiving bulk email marketing materials from you then they will be delivered and responded to.

According to DoubleClick, delivery rates for email actually rose 1.5% over last year. This seems counter intuitive to most since spam filters are gaining in popularity. Also the main stream media has vilified commercial email. Another interesting piece of date provided by DoubleClick is that every email delivered generated on average between $0.21 and $0.29.

A well crafted and delivered bulk email marketing campaign is very effective, even in the face of recent changes in the email landscape.