Email Marketing ROI
The Financial Case for Bulk Email Marketing

According to a recent study by Quris, 57% of all consumers have made purchases as a result of email marketing. With numbers like that how can you ignore the potential marketing success of email?

For email marketing, 57% is an impressive number considering all the negative attention "spam" has received in the media lately. This finding is further magnified by the DoubleClick Q1 2004 Email Trend Report, which states that revenue generated via email marketing averages between $0.21 and $0.29 per email delivered!

Email marketing delivery costs are in the range of a fraction of one cent to a couple cents per message. These averages depend on the email marketing service or email marketing software you use. Regardless of how you get your message to your recipients, that's an average return of 1,250%!

The major goal of any marketing effort is to get your name and brand recognized by as many people as possible. To achieve this, marketers use a wide array of techniques to make sure their brand names and product offerings are in the forefront of potential customers' minds.

Email marketing is no exception to this rule but no matter what marketing medium is used, the key is repetition. Studies have shown that a potential consumer usually takes until the third time they view a brand name and offer before making a decision to purchase. There is no better or cheaper marketing vehicle available today than email marketing. You can take advantage of the low cost of email marketing to get your message in front of potential customers on a regular basis. This regular pattern of bulk email will help insure that your brand name and product offering stays at the front of your potential customers' minds.

Email marketing is a very cost effective and exciting way of reaching potential customers. No other marketing technique allows for the type of instant ROI analytics possible with bulk email. If you use an email marketing service that provides reporting and tracking you can gather instant feedback as to who is opening and responding to your bulk email. The data summarized in the reports will help you to fine tune your message as well as allow you to directly follow up on those prospects that have shown an interest in your offering.

You should be warned, however, that the same studies quoted above show that almost fifty percent of customers have stopped doing business with companies with poor email practices.

Internet users welcome email from companies and brands that they trust so be sure you don't abuse your email marketing recipient's trust by ignoring their inquiries and their requests to be removed from future bulk email.